Unilever
80%+
of invoices, no human touch
Invoice processing
AI matches invoices across their global supply chain. No manual data entry, far lower costs, and a whole category of payment errors just gone.
All For One Digital
We build AI automations that save time, cut costs and catch mistakes.
Feel like everyone else is further ahead on AI? Most wholesalers and distributors haven't started yet. The ones who have are quietly pulling ahead on quotes, orders and invoicing. Here's what that actually looks like.
Show me where AI fits. Free call.
30 minutes. No pitch, no jargon. You'll walk away knowing exactly where AI helps your business and where it doesn't, even if we never work together.
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This isn't experimental
AI isn't coming. At the big firms it's already doing the work.
The giants have had AI doing their heavy lifting for years. It's a big part of how they stay ahead. The same principle works at your size.
Toyota
53%
fewer production defects
Quality control
Cameras and AI spot faults on the line in real time, at a consistency no human inspection team can match at scale.
HSBC
2-4x
more suspicious activity caught
Fraud detection
Models scan millions of transactions at once and flag patterns a human team would need weeks to find, with fewer false alarms.
JPMorgan
360,000
lawyer-hours saved a year
Contract review
Their system reads in seconds what used to eat 360,000 hours of lawyer time a year, across the whole legal department.
Figures are from published company research. We had no part in these projects. We just apply the same thinking to smaller businesses.
What this looks like in practice
The automations we build most.
Every one of these runs on top of the systems you already have.
- Order entry from emailed POs
- Three-way invoice matching
- Quote drafting in minutes
- Instant stock and price answers
- Supplier chasing emails
- Customer delivery updates
- Error checks before posting
- Document data entry
- CRM and pipeline updates
- Month-end reporting
- Customer email triage
- Technical spec lookup
Which of these would fit your business?
That's exactly what the free call answers. 30 minutes, no pitch. AI takes the mundane work and catches the mistakes; we'll show you where it would do that for you.
Running Sage or an ageing ERP?
Keep the systems you've got. Just make them smarter.
Every wholesaler and distributor I speak to says a version of the same thing. The data is all in there, but getting an answer out is slow. People rekey the same information between systems. Checks that a computer should be doing get done by eye.
You don't need a new system. You need an AI layer on top of the one you've got. It pulls answers, runs checks, and handles the repetitive work automatically. Nothing gets replaced, nothing gets migrated. Your team just stops doing the boring bits.
"For Profiltra, a technical wholesaler in the Netherlands, that layer catches costly order mistakes before they ever reach a customer. It saves the team hours every single week."
Who this is for
Every business is different. These are the ones we know inside out.
Wholesale & distribution
- Order entry automation
- Invoice matching
- Stock and price queries
Emailed POs and supplier invoices get processed straight into Sage without a human rekeying anything. Only the exceptions come to your team.
Industrial & manufacturing
- Technical knowledge systems
- Document intelligence
- Quality & compliance checks
Your sales team answers complex technical questions on the spot, without dragging senior staff off the job.
Professional services
- Document & report automation
- Finance admin
- Client comms
Less time buried in admin, more time on actual client work, without hiring anyone new.
How we actually work
Four steps. No mystery. No lock-in.
- 01
We dig in
First we get inside how your business actually runs. Not to sell you something. We're looking for where AI genuinely saves you time or money, and where it honestly wouldn't.
- 02
We put it in writing
You get a clear scope, a timeline, and a fixed price. No inflated day rates, no surprise invoices. You know exactly what you're getting before you commit a penny.
- 03
We build it
We build your systems from scratch around your tools, your team, and the way you already work. You see and approve everything before it goes anywhere near "live".
- 04
We stick around
We don't build it and vanish. Regular check-ins, monitoring, spotting the next thing worth automating, and training your team as you grow.
Free
30-minute discovery call, no obligation
Fixed price
fixed price agreed up front, no surprises
Ongoing support
we don't disappear after launch. Maintenance and updates included.
Who you'll be talking to
Joshua Morris
Founder, AFOD
I've been building with AI since ChatGPT first launched. Back then it was a novelty. Now it moves so fast that keeping up with what's genuinely useful, and what's just noise, is close to a full-time job. That's the part I take off your hands.
AFOD works across the UK and the Netherlands. Our biggest client is a technical wholesaler, so I've spent the last year deep in exactly the world most UK distributors live in: orders, stock, invoices, and the admin that surrounds them. That means when we talk about your setup, we're not learning it on your time.
I'm not chasing dozens of clients. I'm looking for a handful of businesses I can go deep with and genuinely help adapt to AI as it keeps changing, with every new update and change as it lands. That means you get me: personal, available, and actually invested in how your business does. There are only so many companies I can give that to at once.
Book a call and you're talking to me. Not a sales team.
Book a free 30-min call
Fastest way to find out if this is even relevant to you.
Questions you're probably asking
The honest answers, before you ask.
30 minutes, video call. I ask how your business runs, where the time goes, what feels slow or manual. By the end you'll have a clear picture of where AI realistically helps you and where it doesn't. No pitch, no obligation. Take what you learn and do nothing with it if you want.
The call is free, always. After that, pricing depends on the job and we talk it through openly once we've looked at it together. Pricing is agreed openly before anything starts, no surprises. And no vendor commissions. We recommend tools because they're right for you, not because someone pays us.
Most of our clients aren't. The AI gets built around how you already work: your tools, your team, your process. You don't need to understand the tech. You just need to be open to the result.
Most first builds take two to six weeks, depending on scope. You approve everything before it goes live, and we're on hand through the rollout. No "here's your system, good luck."
Some tools have small running costs. We'll tell you exactly what's needed before anything's agreed, and we handle the setup. No hidden costs.
ChatGPT is a tool you have to prompt every time. We build systems that plug into your data (your Sage, your WMS, your CRM), your workflows and your team, and run on their own without anyone babysitting them. A tool helps one person do one task. A system does the whole job, on repeat, without anyone asking.
Every project comes with a prioritised 12-month AI roadmap. Ongoing support is there if you want it, on a retainer or hourly basis, for check-ins, new ideas, and training your team as you grow.
Let's talk
Tell me where you're losing time. I'll tell you how to get it back.
It's 30 minutes, on a call. I ask how your business runs, where your team's time goes, and what feels slow or clunky. By the end you'll know exactly where AI can help you, and where it can't. No pitch, no pressure. You leave with something useful whether we work together or not.
Free•No obligation•No vendor commissions (we recommend what's right for you, not what pays us)